Peanut butter chocolate chip · Coming soon
Lasts to the final whistle. Ten things you'd find in a kitchen.
33g of carbohydrate and five times the potassium of a sports drink — from dates, peanut butter and honey.
Twelve bars to a box. 33g of carbohydrate each, from dates, peanut butter and honey — plus 400mg of potassium, about what is in a banana.
The game day fuel gap
Most athletes run out before the final whistle
A kid who ate lunch at eleven and plays at six is running on an empty tank by the second half. Pick a sport and see where the fade starts.
Bigger athletes store more fuel and burn it faster, so this moves how far one bar goes, not the fade point.
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A rough estimate for a typical athlete, not a measurement or medical advice. Kids vary enormously.
How this is calculated
An estimate, not a measurement. It models carbohydrate burn during intermittent high-intensity sport — scaled by body mass and by how hard the sport runs — against the carbohydrate a young athlete has readily available after several hours without a real meal. The fade point is where roughly 70% of that available carbohydrate is gone, which published work associates with declining sprint output rather than total exhaustion. One bar adds 33g, discounted by how close to the start it is eaten. Individual athletes vary enormously — use it to start a conversation, not as a prescription.
Carbohydrate intake during exercise, dose and timing — Jeukendrup
Fuel metabolism in exercising children and adolescents — Riddell et al.
Twelve bars. One flavour.
The 12-bar box
Roughly a month of practices and games for one athlete — and no decisions to make in a parking lot.
Twelve pregame bars, delivered once. No commitment, no account to manage.
Notify me at launchPlanned for launch: pick a cadence, skip a delivery when the season pauses, cancel in two clicks.
Notify me at launchFormula V31
Thirty-one formulas. One a kid finished.
Two years of iteration, handed to actual teams after actual practice, until they asked for another one.
33g, from food
Date syrup, date sugar and honey instead of corn syrup — the fuel a kid actually burns in the next ninety minutes.
400mg potassium
Five times a 20oz sports drink, and about what's in a banana. Plus 220mg sodium and magnesium malate.
Ten ingredients
Two of them are the electrolytes. The rest are things you'd find in a kitchen.
Built for the hour before
Not a protein bar and not a candy bar. Dosed for the warmup and the whistle, not a snack drawer.
Ingredients: Sweet white rice flour, date syrup, peanut butter, honey, chocolate chips (organic cocoa liquor, organic dates, organic cocoa butter), date sugar, potassium citrate, salt, cinnamon, magnesium malate. Contains peanuts and honey.
What else is in the bag
Against what they're already eating
Not other protein bars — the things that actually get consumed in the hour before a game.
| Baseline1 bar · 53g | Gatorade20 fl oz | Clif Bar1 bar · 68g | |
|---|---|---|---|
| Potassium | 400mg | 78mg | 250mg |
| Sodium | 220mg | 264mg | 130mg |
| Total sugars | 16g | 34g | 17g |
| Carbohydrate | 33g | 34g | 43g |
| Calories | 210 | 138 | 250 |
| Sweetened with | Dates, honey | Sugar, dextrose | Cane & rice syrup |
| Artificial dyes | None | Common | None |
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At launch
Practice is every week. So is the box.
- Save $9.40 a box — $2.55 a bar
- Choose your cadence — every two weeks, or monthly
- Skip a delivery when the season pauses
- Cancel in two clicks, no email required